For three decades, Lane Baldwin has been known in the music world as Lane on Bass. Now, the veteran bassist can add Lane on Business to his list of nicknames. Baldwin was recently published in The Spirit of Servant-Leadership (256 pp, Paulist Press), the latest in a series of prestigious anthologies on servant-leadership, which many call the foundation of humanistic management principles. Edited by Larry Spears and Shann Ferch, the collection also includes material from many notable management gurus, including Peter Bock, Margaret Wheatley,  George SanFacon, and Maria Ortiz.

Parallel to his decades-long music career, Lane works as a business consultant focusing on training and leadership. Ten years ago, he combined the two careers in his work with David Nordschow (founder of both Eden Electronics, and recently, David Nordschow Amplification), focusing on sales training, customer service, artist support, and community building. Baldwin is now the VP, Sales & Relationships, for DNA. Continue reading →